Emotional ergonomics makes products and services more meaningful, in every aspect of the design, from functionality to aesthetics. Just as today’s market offers different shoe sizes or different types of mobile handsets, in the future we will see products that suit different emotional types. Simply put, it’s the difference between want and need.
By understanding the end-users emotional relations to different brands, and their products and services, we know how to develop design solutions that are engaging, rewarding, aesthetically pleasing, and fun to use. Mastering emotional ergonomics is crucial in brand building and to increase customer loyalty.
|
