By understanding the constraints and capabilities of the human body, we can design products, services and environments that are effective, reliable, safe and comfortable to use.

Mastering physical ergonomics is fundamental if you want to create products that people are able to use and enjoy using, and of course to avoid strain injuries and minimise the risk for accidents.

Did you know that the person with strongest hands often has the smallest grip? When the hand has more muscles, the space inside the fist is smaller, yet the end user still might choose the hammer with the largest handle.