Optimus: Future-Proofing Outdoor Cooking
Sweden-based Optimus is one of the world’s oldest outdoor stove companies. In 2005, Optimus collaborated with Ergonomidesign to develop a strategic platform, revamp the visual identity and redesign existing products.
The outcome is a coherent and future-proof product range that looks and feels distinctly different in a very competitive marketplace. The first line of redesigned outdoor cooking products was launched in March 2006.
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